Copy wriitng is a business of selling emotions or should say SAILING EMOTIONS
Yes its not about selling your thoughts but let your thoughts sail through the sea of thoughts among customers ,here are few amazing examples of COPY written with EMPATHY and these campaigns become case studies for copy writers.
FEAR-Fear is very ignored emotion in copy but for few situstions it do wonders just like it did in wwf campaign which gives an immediate urge to take action.
HAPPINESS-who does,t want happiness and copywriters exploited this emption and rightly so it always offer a hidden appeal that your happiness is hidden hear wheather or not happiness is in the cocacola but surely the happiness for copywriters is here.
GUILT-do you remember your parents using guilt trap to get you on path or religious preatures doing same i guess this techniqye is used by all but brilliantly adopted by copy writers.
ANGER-What can be a more useful emotion to express rage other than anger since it is a tricky emotion to use while writing your copy but for social campaigns it resonates with target audience.
PASSION-everyone is looking for a passion and that's where copywriters aced this emotion specifically the sports brand.
Using emotional copy is definitely going to ace your copy but trick is to identify which emotion fits for particular type of campaign -meanwhile comment or share what's your new copy campaign and how you are going to use empathy to sail your copy across the horizon of custmers . stay tuned for more updates
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